Shangri La Botanical Gardens and Nature Center: Market and Financial Analysis
Shangri La Botanical Gardens and Nature Center consists of a 252-acre parcel located near the center of Orange, Texas, in the southeast corner of the state near Louisiana. Shangri La had been operating primarily as an education-oriented nature center for children within Orange County, Texas, but wished to broaden its scope and better utilize existing features within the facility to increase visitation opportunities for the general public. Accordingly, the facility Foundation embarked on a comprehensive master plan, for which Dean Runyan Associates prepared a market and financial analysis identifying major markets for the facility and its position within them, specifying the Gardenís attendance, preparing a preliminary operating budget, and providing design and operations recommendations pertaining to revenue and other financial considerations.
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