Since 1984, We’ve Been Providing Valuable Research on Travel and Recreation.

Our Mission

To elevate travel and recreation research through our commitment to providing accurate, transparent, and actionable reporting.

Commercial plane flying through the clouds with sunlight peeking throughl.

Committed to Excellence

Dean Runyan Associates (DRA) collaborates with facilities and destinations on projects of all sizes to provide clear and direct market reporting for planning, policy, evaluation, marketing, and facility design. Whether partnering with a single facility, event, state, or national agency, we take pride in delivering high-quality research using methodologies rooted in transparency and attention to detail.

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Committed to Your Challenges

Our work highlights one of the most important sectors of the US’s economy and society. We are mindful of the challenges organizations face in balancing the preservation of natural areas and the well-being of local communities while also facilitating the benefits of economic growth and job creation from travel and tourism. Our research helps organizations evaluate and communicate the economic benefits of travel and tourism to community stakeholders.

Golden sunset over the Oregon coast with waves breaking.

Committed to Sustainability

DRA is dedicated to acting in the best interest of communities. We make monetary donations to non-profit organizations in our home state of Oregon and have also provided pro-bono work for several community organizations. We also offset the carbon incurred by our company for travel and conference attendance through support of Sustainable Travel International’s carbon offset projects.

Our History

1984

Dean Runyan realizes the need for transparent and robust tourism impact reporting. The Regional Travel Impact Model (RTIM) is born.
1985—2007

States are impressed by our high research standards. Small Destinations started calling Dean for strategy advice. Dean hires some associates to help.
2008—2019

Clients request online dashboards, forecasting services, and more timely analysis to stay on top of the industry’s quickening pace.
2020—Today

Adapt. It’s the name of the game. We adapt to give you the best insights and guide you as you continually adapt to best serve your constituency.